Head of Loyalty
Send your CV to CV@wwhcc.com now!
Our client is A HK-listed Conglomerate
Responsibilities:
- To develop CRM strategy and lead the team to implement CRM strategy and omni-channel programs including acquisition, retention, cross-selling synergies and engagement
- To work closely with analytics team to identify cross-selling opportunities, initiate and develop cross-selling campaigns. Lead and manage end-to-end campaign cycle from pre-campaign planning, execution, customer communication, data tracking and campaign evaluation
- To develop and implement omni customer experience strategy to improve customer satisfaction. Source and negotiate with internal and external partners to enhance membership privileges
- To lead day-today membership operation and VIP campaigns to maximize customer engagement, and timely flag to department head
Requirments:
- Relevant experience in CRM and digital marketing, with good understanding of CRM systems in high-end membership club will be an advantage
- Independent and self-initiative, and able to work under pressure
- Energetic, enthusiastic, with positive thinking
- Excellent communication and interpersonal skills
- Good command of written and spoken English and Chinese (Cantonese and Putonghua)
Interested parties, please send your CV in MS Word format with an indication on present and expected salary to Mr. Lee via email at alee@wwhcc.com, thanks!